Package design is a skill that every graphic designer needs to have and it’s a skill that is being used a lot. When designing the packaging for something you need to remember that people do judge the book by its cover and you have a big responsibility. Here are some tips to help you design packages better.
Pay attention to when choosing colours
Colours are very powerful and can have a huge impact on people and their behaviours. Although you might use design techniques and your experience, if the colours aren’t right you might not be successful. Depending on the type of product, the targeted market and the brand you have to choose these colours. When designing packaging you need to pay attention to the emotional value you colours and select your colour palette. This can be your first step to create something powerful.
Figure out what your client needs
The client you are working for might have some specific needs and you need to be able to cater to them. You might have to design in a particular style that goes with the brand or you might have to barcode labels Australia. Whatever the client wants you to need to be able to put it into your design so it is important that you have a clear idea of what those are before you start designing. Have a meeting with the client and discuss all these things before you start making plans.
Get into the head of the customer
When you are designing a package it is important to get into the head of a customer who might use this product. I’m sure you are an avid consumer so take some time to think about how you would react to the packaging you have designed. It is important to let go of any biased and think objectively when you’re doing this.
Include all the information
Product packaging has a legal side to it. You need to have specific information on the package. For example, food packaging needs to have the manufactured date, nutritional information and so on. Apart from that, there might be other information such as gs1 barcode labels, QR codes and such so it is very important that you do some research on these before you design so you’ll know what to do with the information and how to present it.The way a package for a product is designed has a big impact on sales. By following these tips and paying attention to the things mentioned your package designs will be better.